THE SMURFS

Original 2011 Double-Sided U.S. Advance One-Sheet Movie Poster – Smurfette & Gutsy Smurf

Film: The Smurfs
Starring: Neil Patrick Harris, Jayma Mays, Hank Azaria, Sofia Vergara
Voice Cast: Katy Perry, Alan Cumming, Jonathan Winters, Anton Yelchin, George Lopez
Director: Raja Gosnell
Studio / Distributor: Columbia Pictures / Sony Pictures Animation

DESCRIPTION

This is an authentic original 2011 U.S. theatrical advance movie poster for The Smurfs, the live-action / computer-animated feature that brought the classic blue characters to the big screen.

This particularly colorful advance design features Smurfette and Gutsy Smurf leaning dramatically into the frame as though posing for a photograph. Smurfette dominates the foreground with her instantly recognizable blue complexion and long blonde hair, while Gutsy appears alongside her wearing his distinctive tartan-style cap and orange facial hair.

Smurfette was voiced in the film by Katy Perry, while Alan Cumming provided the voice of Gutsy Smurf, giving this artwork direct appeal to collectors of both characters and performers.

Unlike later theatrical posters that display the full movie title and larger ensemble cast, this early campaign image uses an extremely minimal design. The lower portion simply announces:

“JULY”

That makes this an advance / teaser poster, released before the full theatrical campaign. The bottom also states “This film is not yet rated,” another indicator of its early promotional use.

The film was directed by Raja Gosnell and combined live action with CGI animation, with Neil Patrick Harris, Jayma Mays, Hank Azaria and Sofia Vergara appearing alongside the animated Smurfs.

The original 2011 theatrical campaign included numerous designs, with poster archives documenting a substantial multi-poster advertising campaign for the film.

This is an original studio-issued theatrical poster — not a reproduction or later decorative print.

The exact poster shown in the photographs is the poster the buyer will receive.

ITEM DETAILS

Poster Release Year: 2011
Movie Release Year: 2011
Type: Original Theatrical Movie Poster
Style: Advance / Teaser / Character
Artwork: Smurfette & Gutsy Smurf
Material: Paper
Format: U.S. One Sheet
Single / Double Sided: Double-Sided (DS)
Rolled / Folded: Rolled / Never Folded
Orientation: Vertical / Portrait
Size: 27" × 40"
Condition: See photos
Country: United States
Genre: Family
Secondary Genres: Animation / Comedy / Fantasy / Adventure
Director: Raja Gosnell
Starring: Neil Patrick Harris, Jayma Mays, Hank Azaria, Sofia Vergara
Voice Cast: Katy Perry, Alan Cumming, Jonathan Winters, Anton Yelchin, George Lopez
Characters Featured: Smurfette / Gutsy Smurf
Studio: Columbia Pictures
Animation Studio: Sony Pictures Animation
MPAA Rating: PG

Original 2011 Smurfs theatrical one-sheets are documented in the standard 27" × 40" original, rolled, double-sided format, including advance campaign material.

GENRE

For Shopify, I would use:

Genre: Family

Secondary genres:

Animation / Comedy / Fantasy / Adventure

I prefer Family as the primary genre for your Shopify catalog because the strongest collector and décor audience for this property is tied to the Smurfs franchise and family entertainment, while Animation, Comedy and Fantasy should all be captured in the secondary genres and SEO.

CONDITION

Condition: See photos.

Please review all photographs carefully because they form part of the condition description and show the exact poster being offered.

The poster appears to have been stored rolled rather than traditionally folded.

Magnets are used only to hold the poster flat for photography and are not included.

COLLECTOR NOTES

This poster has several features that strengthen its appeal:

Original 2011 theatrical advertising material
Advance / teaser campaign
Smurfette prominently featured
Gutsy Smurf prominently featured
Katy Perry voiced Smurfette
Alan Cumming voiced Gutsy
Minimal “JULY” advance-release artwork
“Film Is Not Yet Rated” early-campaign marking
Sony Pictures Animation production
Columbia Pictures theatrical release
27" × 40" U.S. one-sheet format
Double-sided theatrical printing
Rolled / never folded

The use of Smurfette and Gutsy essentially filling the entire poster makes this more character-focused than many of the ensemble theatrical designs.

That matters because it creates several potential collector audiences: Smurfs collectors, animation collectors, Smurfette collectors, Katy Perry fans, Sony Animation collectors, and movie-poster collectors.

Contemporary film-photo archives specifically identify imagery of Smurfette and Gutsy Smurf together, confirming the character identification.

SHIPPING

Poster will be carefully rolled and shipped in a sturdy protective mailing tube.

The poster will be protected before being placed inside the tube to help minimize movement, edge damage, and surface wear during transit.

It will never be folded for shipping.

The exact poster shown in the photographs is the poster that will be shipped.